Practice Pitching

If there’s one thing I find interesting about this new semester, it’s that a lot of subjects entail final outputs in the form of artworks and projects. After going through the first year of college with those numerous amount of papers, I admit that I’m actually looking forward to making things. But with this excitement, comes the nervousness that creating entails.

As an arts student, I’ve always leaned more on the traditional side of it rather than digital, and I guess that’s because I’ve always been someone who loved to do things hands on and feeling the materials as I go. It’s a given that every single artist wants to create quality work—work that has value, work that makes sense. But how does one know if the work they create is actually effective?

In class and the past classes I’ve had with Sir Alfred, I’ve noticed that he has always loved to get his students talking and sharing about their art. He maintains this view that an artist shouldn’t just be able to create work; rather, he should also be able to explain the work to his audience or viewers. I think it’s a skill that helps build confidence in your artwork, because to be able to explain the work with coherent thoughts will help others in appreciating it and the process that was behind it.  Though many people fear getting critiqued, criticism actually helps expand your mind to conceptualize new ideas and improve your work.

One of our most recent exercises included practice pitching, wherein we were given a word, and then we had to conceptualize an artwork based on it. We’d have to create a working title for the artwork, describe the artwork, explain the context and why it was important to us. It was amazing how diverse our ideas were about seemingly ordinary words such as banana, or lapu-lapu, salt bay or market. The most important part of it was that we were given feedbacks after we pitch, and I think it was such a great way to share ideas and develop the existing ones. Most often than not, artists just keep creating and creating, but rarely do they get feedback about their work because they keep it to themselves.

I’m already feeling very excited for my real pitch!

Andrea Chan

2BFA ID, ADMU, FA 102-Alfred Marasigan



1 thought on “Practice Pitching”

  1. Hi, Andrea!

    I just love how honest and fluid your writing style is. You seem to be a good communicator, based on this and on your performance in class. It was also heartwarming to know that you’ve observed how I’ve taught you ever since ArtsWork. In any case, what did you think about the feedback that you got in class?

    “But how does one know if the work they create is actually effective?”
    You really don’t, if I’m being honest. Making art takes courage to put your work out there for people to criticise, consume, benefit from, ignore, throw away, connect with, or understand. However, there are institutional ways of “measuring” the effect and impact of your work. You might want to get feedback from academic institutions (you are getting one now); from galleries; from art critics (which happens to be everyone nowadays); from the public; from art enthusiasts; and from art collectors. You might want to win an award, or create a project that engages communities or study abroad or participate in international (which can also be online) initiatives about art. In short, the single most reliable measure of your art’s effectivity is “people”. This also includes you.


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